Limits and prices checked against live APIs and vendor pricing pages on 23 August 2026.
| Approach | Cost | Where it breaks |
|---|---|---|
| Paste manually | Free | 15-20 minutes per post, and the same text underperforms on at least two networks |
| Native cross-post (IG→FB, TikTok→IG) | Free | Only a few pairs, and watermarked video gets suppressed |
| A scheduler | $5-99/mo | Most publish identical copy everywhere unless you rewrite it by hand |
| Wire the APIs yourself | Weeks of approvals | TikTok audit, Meta app review, token refresh, per-platform rules |
| A tool that writes one version per network | Free-$29/mo | You still need a video for TikTok and YouTube |
Before you send the same thing everywhere, these are the hard constraints. They are not preferences — the APIs reject posts that break them.
| Network | Character limit | Media required | What the algorithm rewards |
|---|---|---|---|
| TikTok | 2,200 | video only | Max 5 hashtags, in the caption — comments are invisible to the algorithm. |
| 2,200 | photo or video, never text-only | Short captions under ~100 chars get more engagement; max 5 hashtags at the end. | |
| YouTube | 5,000 | video only | Title max 100 chars — keyword in the first 40. 5-8 backend tags. |
| 3,000 | optional | Only ~210 chars show before the fold. External links suppress reach — put them in a comment. | |
| X | 280 | optional | The whole post is the hook. Links reduce reach; put them in a reply. |
| 2,000 | optional | 40-80 chars peaks engagement; mobile cuts at ~125. | |
| Threads | 500 | optional | Conversational; long posts get collapsed. |
| Bluesky | 300 | optional | 300 characters total, links included. |
| Mastodon | 500 | optional | 500 on most instances, but the server decides — some allow more. |
| 10,000 | optional | Title max 300 chars. Each subreddit has its own rules and they are enforced by humans. | |
| Telegram | 4,000 | optional | 4096 characters per message. |
| Discord | 2,000 | optional | 2000 per message on a free server. |
Every network trains its ranking on what its own users engage with. A LinkedIn post that opens with a confession and closes with a question does well there and reads as overwrought on Bluesky, where 300 characters and lowercase is the register. Hashtag conventions differ by an order of magnitude: five on TikTok inside the caption, three on LinkedIn at the end, zero to two on X. Posting one shape everywhere means being wrong in most places at once.
Start free — 1 brand, all its networks, no card30 posts a month on the free plan. Starter is $9/month for three brands and 300 posts; Pro $29 for ten brands and 2,000. Flat per-account pricing — no per-network fee.
Related: every tool compared · posting from an AI agent · how to post from one network to another