Publishing tools compared, in units you can actually add up

Every tool on this page prices differently — per channel, per profile, per brand — and one vendor's "profile" can hold thirteen accounts while another's "channel" is a single login. Each comparison states the unit before the price.

Prices read off each vendor's own pricing page on 26 August 2026.

Comparison	Their cheapest paid plan	What they charge per
PostWire vs Blotato	$29	social account
PostWire vs Postiz	$29	channel
PostWire vs Buffer	$0	channel
PostWire vs Upload-Post	$0	profile
PostWire vs Hootsuite	$99	user seat (Standard covers 10 accounts)
PostWire vs Ayrshare	$149	user profile (up to 14 accounts each)

PostWire in one line

Write once, publish or schedule to TikTok, Instagram, YouTube, LinkedIn, X, Bluesky, Mastodon, Telegram, Discord and Reddit — with a native caption per network, a REST API and an MCP server for AI agents. Priced per business, not per login: free for one, $9/mo for three, and adding a network never costs more.

Start free — no card