Hootsuite alternative for agencies: pay per client, not per seat

Hootsuite is an enterprise social suite priced per user. PostWire prices per client business, writes each network's post from one brief, and includes what an agency's publishing needs — approvals your client signs off from a link, team seats with roles — from $9 a month.

Short answer. For an agency that writes and publishes for clients, 10 clients on 5 networks is $29 a month on PostWire against $199 per user on Hootsuite Professional (billed annually). Approvals start on PostWire's $9 Starter, and on Pro a client approves from a link without an account; Hootsuite lists approvals on Advanced, at $399 per user.

Every Hootsuite price and feature here was read on Hootsuite's own pages on Sept 26, 2026, with the link next to it. If they changed since, their page wins.

PostWire and Hootsuite at a glance

PostWireHootsuite
What you pay forOne business — every network connects on every plan; paid plans post to all of them at oncePer user seat; the entry plan covers 10 social accounts
Cheapest paid plan$9 a month (3 businesses)$99 per user a month (Standard, billed annually)
Free planYes — 1 business, 10 posts a month, 2 networks per post, 3 scheduled at a time, no cardNo — 14-day free trial, no card
10 businesses × 5 networks$29 a month$199
Writes a different post per network from one ideaYes — one request writes them allNot as a single action we could verify
MCP server for AI agentsHosted, API key or OAuth 2.1, 26 toolsFour hosted MCP servers with OAuth sign-in; one of them publishes
n8nA community node that writes each network's post and publishes it in one stepNo node listed
X (Twitter)Yes, on paid plans, through PostWire's X app — no X developer account of your own; X credits included every month (Pro: 150)Yes
Refund or guarantee14 days on paid plansNone published

Where PostWire is better than Hootsuite

  • Per client, not per seat. 10 clients on 5 networks are $29 a month; 50 clients are $99. Hootsuite is $99 per user on Standard (10 social accounts) and $199 per user on Professional, billed annually.
  • Approvals from $9. Per-brand rules hold posts for a person — by source, network, or when a post has a link, a price or a listed word — and from Pro a client approves from a signed link, network by network, without an account. Hootsuite lists approvals on Advanced, $399 per user a month.
  • Team seats included. Pro comes with 25 seats with roles (admin, editor, contributor, approver, viewer), each limitable to some clients. Each Hootsuite teammate is another paid seat.
  • A free plan, no card, no time limit. Hootsuite has a 14-day trial and no free plan.
  • Each network's post written from one brief, and the same from n8n, Make, an AI agent or the REST API. Hootsuite lists no n8n node.
  • Mastodon, Telegram and Discord, next to the big networks. Hootsuite's publishing page lists none of the three.

Who PostWire is for

  • Your agency mostly writes and publishes: 10 clients on 5 networks is $29, 50 clients is $99.
  • You want each network's post written from one brief instead of adapting it five times.
  • You automate client posting from n8n, Make or an AI agent.
  • Clients must approve posts before they go out — from a link on their phone, network by network, without a PostWire account (Pro and above).
  • Your team needs roles: contributors whose posts wait for approval, approvers and viewers, each limited to some clients — without paying per seat.

10 businesses on 5 networks each: the monthly bill

An agency or a freelancer with ten clients, each on five networks, about 20 posts per client a month. That is 50 connected accounts, which is where the pricing unit decides the bill.

ToolHow it's countedPer month
PostWire Pro10 businesses fit in Pro (10 businesses, unlimited posts, fair use 10,000 a month; 10 × 20 posts × 5 networks = 1,000)$29
Hootsuite Professional, 1 user50 accounts are over Standard's 10; Professional has unlimited accounts. Billed annually (no monthly price shown); each extra teammate is another seat$199

Monthly billing in USD, before tax. Hootsuite shows only annual per-user prices. Source: www.hootsuite.com/plans, read on Sept 26, 2026; PostWire's prices come from the code that bills you.

What “a different post per network” means

Hootsuite publishes the text you send it. PostWire writes each network's version first — a hook for TikTok, a searchable title and tags for YouTube, a longer first-person post for LinkedIn — and then publishes them.

The idea: Most people brush for about 45 seconds. Dentists recommend 2 minutes. Our clinic's tip: split your mouth in 4 and give each 30 seconds.

TikTokVideo caption

You're probably brushing for 45 seconds. Dentists want 2 minutes 🦷 Split your mouth into 4 zones — 30 sec each. Front top, front bottom, back top, back bottom. Game changer. Try it tonight and tell me how it goes 👇 #dentisttip #teethhacks #oralhygiene #dentalhealth #brushingteeth

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YouTubeTitle, description, tags

Brushing Teeth the Right Way 🦷 The 4-Zone Method

Most people brush their teeth for only 45 seconds — but proper teeth brushing takes a full 2 minutes. If hitting that goal feels impossible, this one simple trick will change your routine tonight. Dentists recommend the 4-zone method: divide your mouth into four sections — upper left, upper right, lower left, lower right — and spend exactly 30 seconds on each. That's it. Two minutes, zero guesswork, and actually clean teeth. In this video, we break down: • Why 45 seconds falls so far short • What plaque buildup looks like in that extra 75 seconds • How to build the 4-zone habit so it sticks • Tools that make timing easier (spoiler: your phone works fine) This is one of the most common things we see overlooked at our clinic, and it's one of the easiest fixes you can make today — no new products, no extra cost. If you've ever been told your gum health needs work at a checkup, this is probably why. #DentalHealth #BrushingTeeth #OralHygiene Drop a comment if you're going to try the 4-zone method tonight — we'd love to hear how it goes!

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LinkedInProfile post

Most people brush their teeth for 45 seconds. Dentists recommend 2 minutes. That gap is costing people real dental health — and almost nobody knows it. Here's the simple fix we share with every patient at our clinic: Divide your mouth into 4 zones. Upper right. Upper left. Lower right. Lower left. Give each one 30 seconds. That's it. You've just hit 2 minutes without watching a timer or guessing. No new toothbrush. No app subscription. No lifestyle overhaul. Just a mental framework that turns a vague recommendation into something you can actually follow. Why does it matter so much? Plaque starts hardening into tartar in as little as 24–72 hours. Most of the damage happens in the spots people rush through — back molars, the gum line, the inner surfaces nobody sees. The 4-zone method forces you to slow down and be deliberate. We've seen patients dramatically improve their gum health scores simply by fixing their brushing time — before changing anything else. Small habits, compounded daily, create outsized results. This applies to oral health. It applies to most things in life. If you work in healthcare, wellness, or patient education — what's the smallest habit change you've seen create the biggest impact for the people you serve? #DentalHealth #PreventiveCare #PatientEducation

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Real output from PostWire's writer on Sept 26, 2026, not edited (24.8 s for six networks; three shown). You review and edit before anything is published.

The 10 networks PostWire publishes to

Every network PostWire's production setup publishes to on Oct 5, 2026, and whether Hootsuite lists it on its own page (read Sept 26, 2026). "Not listed" means we could not find it there.

NetworkPostWireHootsuite
TikTokLive approved Jul 7, 2026Yes
InstagramLive business/creatorYes
Facebook PagesLive PagesYes
YouTubeLiveNot listed
LinkedIn profileLive text postsNot listed
XLive paid plans, X creditsYes
BlueskyLiveYes
MastodonLiveNo
TelegramLiveNo
DiscordLiveNo

Both price lists

Hootsuite

PlanWhat's includedPer month
StandardPer user, 10 social accounts$99
ProfessionalPer user, unlimited accounts$199
AdvancedPer user, unlimited accounts, approvals$399
EnterpriseCustomCustom

Per user per month, billed annually (monthly prices aren't shown). 14-day free trial without a card; no free plan. From Hootsuite's pricing page, Sept 26, 2026.

PostWire

PostWire planBusinessesPosts a monthPer month
Free110$0
Starter31,000$9
Pro10Unlimited (fair use 10,000)$29
Agency50Unlimited (fair use 50,000)$99
Scale200Unlimited (fair use 150,000)$299

Per business — every network connects on every plan; paid plans post to all of them at once. AI writing included. A post counts once per network. Billed monthly, or yearly at 20% off. Full pricing.

Sources, all read on Sept 26, 2026:

Questions people ask

Is PostWire a good Hootsuite alternative?

Yes, for agencies whose work is writing and publishing for clients: PostWire prices per client business ($29 for 10, $99 for 50), writes each network's version from one brief, and includes approvals — a client can approve from a link on Pro — and team seats with roles, where Hootsuite charges per user and lists approvals on its $399 Advanced plan.

Where is PostWire better than Hootsuite?

Per client, not per seat. 10 clients on 5 networks are $29 a month; 50 clients are $99. Hootsuite is $99 per user on Standard (10 social accounts) and $199 per user on Professional, billed annually. Approvals from $9. Per-brand rules hold posts for a person — by source, network, or when a post has a link, a price or a listed word — and from Pro a client approves from a signed link, network by network, without an account. Hootsuite lists approvals on Advanced, $399 per user a month. Team seats included. Pro comes with 25 seats with roles (admin, editor, contributor, approver, viewer), each limitable to some clients. Each Hootsuite teammate is another paid seat. A free plan, no card, no time limit. Hootsuite has a 14-day trial and no free plan. Each network's post written from one brief, and the same from n8n, Make, an AI agent or the REST API. Hootsuite lists no n8n node. Mastodon, Telegram and Discord, next to the big networks. Hootsuite's publishing page lists none of the three.

How much does Hootsuite cost compared to PostWire?

Hootsuite charges per user seat; the entry plan covers 10 social accounts; its cheapest paid plan is $99 per user a month (Standard, billed annually) (read on Sept 26, 2026 from https://www.hootsuite.com/plans). PostWire charges per business — every network connects on every plan; paid plans post to all of them at once: Free for 1 business (2 networks per post), $9 for 3, $29 for 10, $99 for 50. For 10 businesses on 5 networks each: $199 on Hootsuite against $29 on PostWire.

Does PostWire post to X or Reddit?

X: yes, as a pay-per-use add-on of the paid plans (X charges for every post): 1 X credit = 1 X post, 10 for a post with a link, +1 per image or video, with X credits included every month on Starter, Pro, Agency and Scale; not on Free. Reddit: not yet, it is waiting on Reddit's API access approval. Also live: TikTok, Instagram, Facebook Pages, YouTube, LinkedIn (personal profiles), Bluesky, Mastodon, Telegram and Discord.

How does PostWire handle many clients?

Each client is a business (brand) with its own connected networks. Pro covers 10 businesses for $29 a month, Agency 50 for $99, Scale 200 for $299 — every network in each post, and adding a network to a client never changes the price.

Is there a free plan and a refund?

Yes. The free plan covers 1 business, 10 posts a month and 2 networks per post — every network connects free — with no card and no time limit. Paid plans can be refunded in full within 14 days of the first payment, through the support form.

What a tool costs for your clients: 3 clients · 5 clients · 10 clients · 25 clients · 50 clients · every tool, 3 to 50 clients.

Switching posting APIs: Move from Hootsuite: field mapping and a converter · posting APIs compared two at a time · switching kits · request converter.

For agencies: Social media tool for agencies (50 clients) · White-label social media scheduler · Client approval tool for agencies · Sendible alternative for agencies · SocialPilot alternative for agencies · Herramienta de redes sociales para agencias (marca blanca) · Agency Founding 20: $59 a month for 12 months.