PostWirePost for multiple clients from one account: a brand per client
No logging in and out of client accounts, no passwords shared: the client signs in to each network on the network's own page, once.
Updated . Written from PostWire's own code; vendor prices read on Oct 7, 2026. Live networks: TikTok, Instagram, YouTube, LinkedIn (personal profiles), Facebook Pages, Bluesky, Mastodon, Telegram, Discord, and X on paid plans.
Set up your clients, step by step
- Create the account
Open postwire.io/dashboard.html, type your email and press Create my free account; PostWire emails a link to confirm the address. No password and no card. Brands per plan: Free 1, Starter 3, Pro 10, Agency 50, Scale 200. See every plan on the pricing page.
- Make one brand per client
In Accounts, press + New brand and name it after the client's business. The bar shows how many brands your plan has left. Through the API it is
POST /api/brands; an AI agent uses the MCP toolcreate_brand. - Send the client a connect link
Pick the client's brand in Accounts and press Generate connect link (the Invite a client to connect card). The link works for one hour and can connect several networks one after another: the client signs in on each network's own page and their accounts land in their brand. Instagram connects through the Facebook Page linked to your Business or Creator account, and if several are linked you pick which one. Through the API:
POST /api/connect-linkwithbrand_id; through MCP:create_connect_linkwithbrand_id. - Write for one client at a time
In Compose, choose the client under Brand — "whose accounts this goes to" — and the targets become that brand's accounts. Write the posts gives a version per network; Add to queue or Publish now. From the API, n8n or an agent, send
brand_idwith the post; if a network is connected in two brands and nobrand_idis sent, PostWire refuses instead of guessing. - Let each client approve their own posts
In Approvals → Rules, each brand has its own card: switch on Require approval for the clients who want to sign off and add their email under Other approvers (Pro 5 per brand, Agency 25). The full workflow: client approval workflow.
- Give your team only the clients they handle
In Settings & plan → Team, invite teammates with a role and pick their brands: an editor limited to two clients sees and posts only to those. Pro has 25 seats.
What a brand holds: its connected accounts and its approval rules; its posts are listed per brand in the queue, and run_at: "next_slot" picks the earliest weekly slot no other waiting post of that brand uses. Brands API: docs.
Ten clients on five networks each, tool by tool
How each tool prices several clients, read on its own pricing page on Oct 7, 2026, and what ten clients come to on the plan that includes approvals.
| Tool | Priced per | Ten clients, with approvals | How it adds up |
|---|---|---|---|
| PostWire | Business (brand) | $29/mo (Pro) | 10 brands, every network, 25 seats, 5 client approvers per brand |
| Buffer | Channel | Under $500/mo, billed yearly (Team) | 50 channels; $10 per channel a month billed yearly, channels past 10 cost less |
| Hootsuite | User | $399 per user/mo, billed annually (Advanced) | Approvals are on Advanced; each teammate is another seat |
| Later | Social set | $127.50/mo, billed yearly (Scale) | 6 social sets at $82.50 plus 4 extra sets at $11.25 each |
| Planable | Workspace | $590/mo (Pro, required approvals) | $59 per workspace a month, one workspace per client |
| Sprout Social | Seat | Not listed | Professional: unlimited profiles at $299 per seat/mo, billed annually |
Checked on Oct 7, 2026 (2026-10-07) on each vendor's own pricing or docs page, linked in the first column and below. Monthly billing in USD unless noted. "Not listed" means we could not find it on their page, not that it is missing.
Where PostWire is ahead
- Ten clients for $29 a month, on every network, with approvals and 25 seats included.
- Clients connect their own accounts from a link, into their own brand, and you never handle their passwords.
- Each client approves their own posts from a private link, without an account.
- Every network's version written from one idea, per client, and the same from n8n, Make, an AI agent or the REST API with
brand_id. - A free plan to start (1 business, 20 posts a month, 5 AI drafts a day (about 20 a month), 2 networks per post, 3 scheduled posts at a time — every network connects free, no card).
- Buffer pricing (Team: approval workflows, access levels, unlimited users; per channel, billed yearly): buffer.com/pricing
- Hootsuite plans (approvals on Advanced; priced per user, billed annually): www.hootsuite.com/plans
- Later pricing (Growth: approvals, 2 users; social sets; billed yearly): later.com/pricing/
- Planable pricing (per workspace; Required approvals on Pro): planable.io/pricing/
- Planable pricing for AI agents (monthly prices per workspace): planable.io/wp-content/uploads/downloads/planable-pricing.md
- Sprout Social pricing (per seat, annual billing): sproutsocial.com/pricing/
What 10 clients cost
PostWire prices per business, not per channel or per person: 10 clients on every network are $29 a month on Pro, with 25 team seats and 5 client approvers per brand; 50 clients are $99 on Agency. Posts on Pro are unlimited (fair use: 10,000 a month, 500 a day). See pricing.
What it does not do
- A connect link lasts one hour; after that, generate a new one.
- The connect and approval pages carry PostWire's name; there is no white-label domain.
- No client-facing reports: PostWire ranks your own posts against each account's median (What works), but does not build branded reports for clients.
- PostWire does not answer comments or DMs.
Questions people ask
Can I manage several clients' social media from one account?
Yes. In PostWire each client is a brand inside one account, with its own connected accounts and approval rules. Pro holds 10 brands for $29 a month, Agency 50 for $99.
Do I need my clients' passwords?
No. Send each client a connect link: they sign in on each network's own page and the accounts land in their brand. PostWire never sees a password, and neither do you.
How do I make sure a post goes to the right client?
Pick the client's brand in Compose (or send brand_id through the API); only that brand's accounts are targets. If the same network is connected in two brands and no brand is named, PostWire refuses the post instead of guessing.
Can each client approve their own posts?
Yes, from Pro: add the client's email as an approver on their brand and each waiting post reaches them as a private link, no account needed. Pro allows 5 approvers per brand.
Can a teammate see only some clients?
Yes. Editors, contributors, approvers and viewers can be limited to some brands; they see and act only on those.
How much does it cost for 10 clients?
$29 a month on Pro: 10 brands, every network in each post, unlimited posts (fair use 10,000 a month), 25 seats. 20% off billed yearly; 14-day refund.
Try it on one business, free.
The free plan is 1 business, 20 posts a month, 5 AI drafts a day (about 20 a month) and 2 networks per post — every network connects free, no card, no time limit. Paid plans start at $9 a month and have a 14-day refund; after your first published post, Pro can be tried free for 3 days.