Social media tool cost for agencies: 3 to 50 clients

The monthly bill of 15 tools for an agency with 3, 5, 10, 25 or 50 client businesses, each on 5 networks — the cheapest plan of each, in the unit it actually bills, with the pricing page and the date every number was read.

Every tool, every size

Per month, monthly billing, USD. Each price links to the page it was read from.

Tool and unit3 clients5 clients10 clients25 clients50 clientsSource, read on
PostWireBusiness (every network included)$9Starter$29Pro$29Pro$99Agency$99Agencysrc/plans.js — pricing
AyrshareSocial profile (a client, any networks)$299Launch$299Launch$299Launch$599Business$778.80Businessayrshare.com, Oct 9, 2026
Upload-PostProfile (a client: one account per network)$24Basic$24Basic$50Professional$50Professional$147Advancedupload-post.com, Oct 9, 2026
ZernioConnected account (one network of one client)$63per account$93per account$168per account$343per account$468per accountzernio.com, Oct 9, 2026
bundle.socialPosts a month (unlimited accounts on paid plans)$100Pro$100Pro$100Pro$100Pro$100Probundle.social, Oct 9, 2026
Post BridgeConnected accounts (plan caps)$39Marketer$99Operator$99Operator$125Operator$250Operatorpost-bridge.com, Oct 9, 2026
PostizChannel (one network of one client)$49Pro$49Pro$99UltimateNot listedno price for this sizeNot listedno price for this sizepostiz.com, Oct 9, 2026
BlotatoConnected accounts (plan caps) + AI credits$29Starter$97Creator$499AgencyNot listedno price for this sizeNot listedno price for this sizeblotato.com, Oct 9, 2026
BufferChannel (one network of one client), cheaper past 10$80Essentials$120Essentials$195Essentials$270Essentials$395Essentialsbuffer.com, Oct 9, 2026
HootsuiteUser seat (Standard: 10 accounts), billed annually$199Professional, 1 user (annual)$199Professional, 1 user (annual)$199Professional, 1 user (annual)$199Professional, 1 user (annual)$199Professional, 1 user (annual)hootsuite.com, Oct 9, 2026
MetricoolBrand (a client, one profile per network)$25Starter$25Starter$45Starter$107Advanced$210Advancedmetricool.com, Oct 9, 2026
PublerSocial account (+ per extra member)$56Professional$92Professional$180Professional$452Professional$900Professionalpubler.com, Oct 9, 2026
LaterSocial Set (one profile of each network)$65Growth$95Growth$170Growth$395Growth$770Growthlater.com, Oct 9, 2026
LoomlySocial accounts (plan bundles)$332Beyond$332Beyond$332BeyondNot listedno price for this sizeNot listedno price for this sizeloomly.com, Oct 9, 2026
Sprout SocialUser seat (Essentials: 5 profiles)$399Professional, 1 seat$399Professional, 1 seat$399Professional, 1 seat$399Professional, 1 seat$399Professional, 1 seatsproutsocial.com, Oct 9, 2026

5 networks and about 20 posts per client a month. Hootsuite publishes annual per-user prices only (1 user). "Not listed": the tool shows no price for that size, or the price failed our last re-check.

Where PostWire is ahead for an agency

  • One price per business. A client on 3 networks or on 10 costs the same, so adding TikTok or YouTube for a client never moves the bill. Per-channel and per-account tools bill each network of each client.
  • Each network's post written for you from one brief, AI included in the plan — a hook-first TikTok caption, a YouTube title and tags, a longer LinkedIn post — then published or scheduled together.
  • Client approval from a link. On Pro and above a client approves each network's version from a signed link, without a PostWire account (5 approvers per business on Pro, 25 on Agency).
  • Team seats included: 25 on Pro, 100 on Agency, with roles (editor, contributor, approver, viewer), each limitable to some clients.
  • Start free, no card (1 business), and a 14-day refund on every paid plan.

Your agency's numbers

Computed by the same code as the tables on this page. Monthly billing in USD, before tax; Hootsuite publishes annual prices only. "Not listed" means the tool shows no price for that size.

Questions people ask

How much does a social media tool cost for an agency?

It depends on the unit the tool bills. For 3, 5, 10, 25, 50 client businesses on 5 networks each, PostWire costs $9, $29, $29, $99, $99 a month; the table shows every other tool's cheapest plan for the same sizes, each read on its pricing page.

Which pricing unit is cheapest for agencies?

Per business (brand, profile or social set): a client on many networks counts once. Per channel or per connected account multiplies by the networks of every client.

Why do per-channel tools cost more for an agency?

Because they bill every network of every client. 10 clients on 5 networks are 50 channels or accounts on a per-channel tool, and 10 businesses on PostWire.

Do the prices include writing the posts?

PostWire's do: each plan includes the AI that writes each network's version from one brief. The other prices in this table are the publishing plans as listed on each vendor's pricing page.

How were these prices checked?

Each competitor tier was read on the vendor's own pricing page on the date shown, and a script re-reads the page and withdraws any number that no longer matches (it is then shown as Not listed). If a vendor changed its prices since, its page wins.

Type one idea and see the post each network gets.

The demo on the home page writes live, with no account, and never publishes. The free plan covers one business — every network connects free, 2 networks per post — with no card and no time limit. Paid plans have a 14-day refund.