Blotato alternative: the comparison with the numbers in it
Short answer. Blotato is $29/mo for 20 social accounts. PostWire is $9/mo for three brands, each with unlimited networks. Both price lists, verified 26 Aug 2026.
Every price on this page was read off blotato.com and postwire.io on 26 August 2026. If they have changed theirs since, trust their page over ours.
What each plan costs, in each company's own units
Blotato prices per social account. PostWire prices per brand: one business with as many networks as it has — TikTok, Instagram, YouTube and LinkedIn for the same business is still one brand. Compare the row that matches your own setup, not the tier names.
Blotato plan
Price / month
Social accounts included
Notes
Starter
$29
20
~900 TikTok posts/mo, 1,250 AI credits
Creator
$97
40
5,000 AI credits
Agency
$499
custom
28,000 AI credits
PostWire plan
Price / month
Brands (networks unlimited)
Notes
Free
$0
1
30 posts/mo
Starter
$9
3
300 posts/mo
Pro
$29
10
2,000 posts/mo
Agency
$99
50
15,000 posts/mo
Scale
$299
200
unlimited posts
No free plan — 7-day trial on every tier.
The same two setups, priced on both
Tier names hide the thing that decides your bill: what counts as one unit. PostWire counts a brand — one business with every network it uses. Blotato counts a social account. Here is what that does to two setups people actually have.
Your setup
PostWire
Blotato
One business on 4 networks
$9 (Starter, 1 of 3 brands)
$29 (Starter)
An agency: 10 clients, 5 networks each
$29 (Pro, 10 brands)
$499 (Agency; Creator caps at 40)
Which one should you actually pick
Choose Blotato if…
You want their content extras — AI avatar video, carousels and quote cards, comment and DM automation, analytics — or you manage many unrelated accounts that do not group into businesses.
Choose PostWire if…
You run one business (or ten clients) and would rather pay per business than per login: four networks for one company is $9 here and $29 there. Also if you want a free tier with no card, or to publish from your own code or agent through a REST API and a real MCP server.
Where Blotato is genuinely ahead
Blotato is a content engine as much as a publisher: AI avatar video, visual generation, comment and DM automation, analytics, and official n8n and Make nodes. PostWire publishes and schedules — it does not generate video and does not read your comments.
Where the money actually falls
For one business on four or five networks: $9 on PostWire, $29 on Blotato. For ten client businesses: $29 on PostWire Pro against $499 on Blotato Agency, since their Creator tier caps at 40 accounts. Where Blotato wins is a pile of unrelated accounts that are not one business each — 20 of those is $29 there and would need PostWire's $99 tier.
What PostWire does that most of these do not
A native post per network from one idea. Smart Distribute writes the caption each platform rewards — length, hashtags, SEO and format — instead of pasting identical text everywhere.
It refuses posts that are going to fail. TikTok and YouTube reject anything without a video; Instagram rejects text-only. PostWire blocks that combination while you are writing, rather than reporting four errors after you hit publish.
A real MCP server, not just an API. One tool call from Claude, Cursor or any agent — plus n8n templates if you prefer no code.
Platform approvals already granted. TikTok Direct Post and Meta advanced access were approved for PostWire, so connecting is an OAuth click instead of a review queue.
It depends on your setup, and the two tools do not count in the same unit. Blotato prices per social account; PostWire prices per brand — one business with as many networks as it has — from free (1 brand) to $299 (200). The tables on this page list both so you can check your own number rather than trust a headline.
When should I choose Blotato instead of PostWire?
You want their content extras — AI avatar video, carousels and quote cards, comment and DM automation, analytics — or you manage many unrelated accounts that do not group into businesses.
When is PostWire the better choice?
You run one business (or ten clients) and would rather pay per business than per login: four networks for one company is $9 here and $29 there. Also if you want a free tier with no card, or to publish from your own code or agent through a REST API and a real MCP server.
Does PostWire have a free plan?
Yes: one brand with all of its networks and 30 posts a month, no card required, TikTok included.
Does Blotato have a free plan?
No free plan — 7-day trial on every tier.
Can an AI agent post through PostWire?
Yes. PostWire ships a REST API and a Model Context Protocol (MCP) server, so Claude, Cursor or any agent can publish with one tool call, and there are n8n templates that do it without code.