PostWireClient approval tool for social media agencies: clients approve from a link, no account
Short answer. On PostWire each client approves each network's version of a post from one signed link, with no account and no password, and nothing is published before it is approved. It is on Pro ($29 a month, 10 client brands) and Agency ($99, 50 client brands, full white label), and Agency is $59 a month for the first 12 months with Agency Founding 20.
Agency Founding 20: the Agency plan at $59 a month for the first 12 months (then $99), for the first 20 agencies.
We move your calendar for free within 48 hours. Full refund within 14 days of a payment.
20 seats in total; the live count is on the offer page.
See the founding offer — $59 a monthHow a client approves
- You or your team write the posts for a client brand, one version per network.
- The client gets one link (by email, or the brand's 30-day client link). No account, no password.
- They approve or ask for changes network by network; a post that waits for approval is not published.
- Approved posts go out on schedule, and the month's results go in the client's report (Pro and up).
Approval rules can also hold posts by source, network, or when a post has a link, a price or a listed word. More in the client approval workflow guide.
The first plan with approvals on each tool
As each tool's own pricing page lists it, on the date in its row.
| Tool | First plan with approvals | What it lists | Per month | Source, read on |
|---|---|---|---|---|
| PostWire | Pro (10 brands); Agency (50 brands) | Each client approves each network's version from a signed link, no account; 5 / 25 approvers per brand | $29 / $99 | src/plans.js |
| Later | Growth (2 Social Sets, 2 users) | Content approval workflow (not on Starter) | $37.50, billed yearly | later.com, Oct 8, 2026 |
| CoSchedule | Professional (5 social profiles, 2 users) | Social message approvals | $59 | coschedule.com, Oct 14, 2026 |
| Loomly | Starter (12 social accounts, 3 users) | Approvals on Starter and Beyond | $65 | loomly.com, Oct 9, 2026 |
| ContentStudio | Advanced (10 social accounts, 2 users) | Approval workflow (not on Standard) | $69 | contentstudio.io, Oct 15, 2026 |
| Hootsuite | Advanced | Approvals; priced per user | $399 per user, billed yearly | hootsuite.com, Sept 26, 2026 |
| Blotato | — | Its FAQ says it has no built-in approvals, seats or roles | — | help.blotato.com, Oct 5, 2026 |
Monthly billing unless noted. Users and accounts are each plan's own limits; an agency with many clients usually needs a bigger plan than the first one with approvals.
What PostWire does not do
Before you move 50 clients, what is missing today:
- No LinkedIn company Pages. LinkedIn publishes to a personal profile, text posts.
- No Threads, Pinterest, Reddit or Google Business Profile. PostWire publishes to TikTok, Instagram (business and creator accounts), Facebook Pages, YouTube, LinkedIn, X, Bluesky, Mastodon, Telegram and Discord.
- No custom domain. Client links open on postwire.io, and approval emails go out from postwire.io's sending domain, with your agency's name as the sender and your reply-to address.
- The networks' own sign-in screens say PostWire when a client connects an account: that screen belongs to TikTok, Meta or Google, not to us.
- No social inbox. PostWire writes, schedules, publishes and reports; it does not collect comments and DMs in one place.
- The founding price has two smaller numbers for its 12 months: 100 X (Twitter) credits a month instead of 600, and a smaller monthly AI writing budget. Everything else is the Agency plan.
Questions people ask
What is the best client approval tool for a social media agency?
One where the client approves from a link without creating an account, and that is priced for many clients. On PostWire, from Pro ($29, 10 brands) each client approves each network's version from a signed link; Agency ($99, 50 brands, 25 approvers per brand) adds the full white label. Agency Founding 20 is $59 a month for the first 12 months.
Does the client need an account to approve posts?
No. On PostWire the client opens a signed link and approves or asks for changes, network by network.
Which plans include approvals on other tools?
On their pricing pages: Later Growth ($37.50 a month billed yearly, Oct 8, 2026), CoSchedule Professional ($59, Oct 14, 2026), Loomly Starter ($65, Oct 9, 2026), ContentStudio Advanced ($69, Oct 15, 2026) and Hootsuite Advanced ($399 per user a month billed yearly, Sept 26, 2026). Blotato's FAQ says it has no built-in approvals.
Can a post go out before the client approves it?
No. A post waiting for approval is held and not published until a person approves it.
Agency Founding 20: 20 seats at $59 a month
Agency Founding 20: the Agency plan at $59 a month for the first 12 months (then $99), for the first 20 agencies.
We move your calendar for free within 48 hours. Full refund within 14 days of a payment.
20 seats in total; the live count is on the offer page.
See the founding offer — $59 a month