Move from Blotato to PostWire in an afternoon

Blotato's publish request, mapped field by field to PostWire's, with the same post side by side as cURL, an n8n node and an MCP call — and a converter that rewrites your Blotato requests for you, in the browser.

What changes, in four lines. The key: Authorization: Bearer pw_live_…. post.accountId (one account per request) becomes brand_id, one brand per client. Scheduling: POST /api/schedule with run_at. And one thing PostWire adds: POST /api/generate writes each network's post from one idea before you publish.

Blotato's fields read on its own docs on Oct 9, 2026, linked on each row; PostWire's checked against openapi.json when this page was built.

Field by field

Blotato: POST https://backend.blotato.com/v2/posts. PostWire: POST https://postwire.io/api/post (now) or POST https://postwire.io/api/schedule (later).

BlotatoPostWireNotes
post.content.texthelp.blotato.com, Oct 9, 2026text
post.content.platform / post.target.targetTypehelp.blotato.com, Oct 9, 2026platforms[]Blotato: one network per request. PostWire: every network in one request.
post.accountIdhelp.blotato.com, Oct 9, 2026brand_idThe client's brand; the network is named in platforms.
post.content.mediaUrlshelp.blotato.com, Oct 9, 2026media[].url (or photo_url / video_url)Public URLs in both.
post.content.additionalPosts[]help.blotato.com, Oct 9, 2026per_platform.<network>.threadX, Bluesky, Mastodon on PostWire.
post.target.title (YouTube)help.blotato.com, Oct 9, 2026title
post.target.privacyStatus (YouTube)help.blotato.com, Oct 9, 2026privacypublic, unlisted or private.
post.target.firstCommenthelp.blotato.com, Oct 9, 2026per_platform.<network>.first_commentBlotato: Instagram and Facebook. PostWire: LinkedIn, X, Bluesky, Mastodon.
scheduledTimehelp.blotato.com, Oct 9, 2026run_at (POST /api/schedule)ISO 8601 with offset in both.
useNextFreeSlothelp.blotato.com, Oct 9, 2026run_at: "next_slot"

Network names: twitter → x · linkedin → linkedin · facebook → facebook · instagram → instagram · tiktok → tiktok · bluesky → bluesky · youtube → youtube · threads → not offered by PostWire · pinterest → not offered by PostWire · other → not offered by PostWire.

The same post, side by side

Blotato — their docs' example

POST https://backend.blotato.com/v2/posts HTTP/1.1
Content-Type: application/json
blotato-api-key: YOUR_API_KEY

{
  "post": {
    "accountId": "98432",
    "content": {
      "text": "This will go live later",
      "mediaUrls": [],
      "platform": "twitter"
    },
    "target": {
      "targetType": "twitter"
    }
  },
  "scheduledTime": "2025-12-25T15:00:00Z"
}

From help.blotato.com, read Oct 9, 2026.

PostWire — REST (the converter's output)

curl -X POST https://postwire.io/api/schedule \
  -H "Authorization: Bearer $POSTWIRE_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
  "platforms": [
    "x"
  ],
  "text": "This will go live later",
  "run_at": "2025-12-25T15:00:00Z"
}'

your key from the pasted command is not carried over: the output uses $POSTWIRE_API_KEY accountId (a Blotato account) → brand_id: create one PostWire brand per client (POST /api/brands) and send its id; with a single brand you can leave brand_id out run_at is in the past: PostWire refuses a schedule in the past — set a future time

PostWire — n8n node

PostWire node
  Resource:   Post
  Operation:  Schedule
  Networks:   x
  Content:    Same Text on Every Network
  Text:       This will go live later
  When:       At a Specific Time
  Publish At: 2025-12-25T15:00:00Z
  Options → Brand: the client's brand

PostWire — MCP (Claude, ChatGPT, any agent)

schedule_post({
  "platforms": [
    "x"
  ],
  "text": "This will go live later",
  "run_at": "2025-12-25T15:00:00Z"
})

# or ask your agent: "Schedule this on X for 2025-12-25T15:00:00Z"

What changes

BlotatoPostWire
Authenticationblotato-api-key: YOUR_API_KEYhelp.blotato.com, Oct 9, 2026Authorization: Bearer pw_live_… — an API key from the dashboard; the MCP server also signs in with OAuth 2.1
One clientpost.accountId (one account per request)help.blotato.com, Oct 9, 2026brand_id — one brand per client, its networks connected once (GET /api/brands lists them)
SchedulingscheduledTime (ISO 8601 with offset) next to post, or useNextFreeSlot; neither = publish nowhelp.blotato.com, Oct 9, 2026POST /api/schedule with run_at (ISO 8601 with offset) or "next_slot", checked at queue time
WebhooksNot listedpost.published, post.failed, connection.reauth_required — one per network, signed (PostWire-Signature, HMAC-SHA256), retried for two days
Retries without duplicatesNo client-supplied idempotency header for create-posthelp.blotato.com, Oct 9, 2026idempotency_key (24 hours); an identical post is refused for 2 minutes even without one
Checking a postGET /v2/posts/:postSubmissionId: in-progress, scheduled, published or failedhelp.blotato.com, Oct 9, 2026GET /api/post/status, or the webhook

Convert your Blotato requests

Paste a cURL command or a JSON body from your code. The PostWire request comes out, ready to run.

Networks, when the request only has account or channel IDs

Runs in your browser: no AI, no server, nothing you paste or upload leaves this page. Try it free

Move in an afternoon

  1. Open a PostWire account (free, no card) and create an API key under API & MCP.
  2. Create one brand per client — POST /api/brands or the dashboard. It takes the place of Blotato's post.accountId.
  3. Connect each client's networks: POST /api/connect-link returns a one-hour link the client opens to sign in to each network. TikTok, Meta and Google approvals are PostWire's, so there is no app review on your side.
  4. Swap the base URL and the auth header in your code: https://postwire.io/api/ and Authorization: Bearer pw_live_….
  5. Convert your requests with the converter above (or by the field table), and send brand_id with each one.
  6. Move the queue: list what is still scheduled on Blotato and re-create it with POST /api/schedule, or as one CSV under Automate → Bulk upload (checked row by row before anything is scheduled).
  7. Point your webhook receiver at PostWire: POST /api/webhooks with your URL, and verify PostWire-Signature.
  8. Send one real post to one network and watch GET /api/post/status or the webhook.
  9. When the Blotato queue is empty, cancel that plan. PostWire's paid plans have a 14-day refund if it is not for you.

Where PostWire is ahead of Blotato

  • A free plan with the API and MCP in it. 1 business, 20 posts a month, no card, no time limit. Blotato has no free plan, and its 7-day trial excludes the API: generating a key ends the trial and starts the paid Starter.
  • Every network's post written automatically, from one idea, in one request — from the dashboard, REST, n8n or MCP. On Blotato you ask its chat for each rewrite.
  • An image or a short video from your words, with no credits. "Make an image from this post" and "Make a video from this post" turn the caption into an image card (1080×1350 or 1080×1920) or an 8–12 s vertical video, on every plan. Blotato's visuals and video spend AI credits (1,250 a month on Starter).

Questions people ask

How long does it take to move from Blotato to PostWire?

An afternoon for most integrations: the request maps field by field (the table on this page), the auth header and the client key change, and the converter on this page turns Blotato requests into PostWire's. Connecting each client's networks is one sign-in per network, from a link you can send the client.

What replaces Blotato's post.accountId (one account per request)?

A brand: one per client business, each with its own connected networks. Send brand_id with the post (GET /api/brands lists them); a key that only has one brand can leave it out.

Does PostWire have webhooks and idempotency like Blotato?

PostWire signs every webhook (PostWire-Signature: HMAC-SHA256) and sends post.published, post.failed and connection.reauth_required, one per network, retried for two days. An identical post is refused for 2 minutes, or for 24 hours when you send your own idempotency_key.

Can I try PostWire before cancelling Blotato?

Yes. The free plan has the REST API and the MCP server (1 business, 20 posts a month, no card), and Pro has a 7-day free trial; run both side by side until your queue on Blotato is empty.

Type one idea and see the post each network gets.

The demo on the home page writes live, with no account, and never publishes. The free plan covers one business — every network connects free, 2 networks per post — with no card and no time limit. Paid plans have a 14-day refund.