| X | YouTube | |
|---|---|---|
| Characters | 280 | 5,000 |
| Media | optional | a video (required) |
| Hashtags | 1-2 hashtags, zero is fine | 3-5 hashtags in the description, never more than 15 total |
| Links in body | suppress reach | fine |
| Needs platform approval | yes | yes |
X posts are frequently text-only. YouTube requires a video on every post, so there is no direct equivalent — you have to attach media before this cross-post is even possible.
X caps at 280 characters, YouTube allows 5,000. Posting the short version verbatim wastes the room YouTube gives you to actually explain the thing.
X: 1-2 hashtags, zero is fine. YouTube: 3-5 hashtags in the description, never more than 15 total. Carrying the tag block across is the single most obvious sign of an automated cross-post.
X penalises links in the body, so posts written for it park the URL elsewhere. On YouTube links in the body are fine — putting it back is free reach.
YouTube requires a separate title (max 100 characters). X has no such field, so there is nothing to copy across — it has to be written.
X is one hook and nothing else — opinionated, conversational, over in a breath. YouTube is a search engine: the title carries the keyword in the first 40 characters. Those are different jobs, so the same words cannot do both well — and every algorithm here demotes text that obviously was not written for it. The fix is not to skip cross-posting; it is to send a native version to each network.
curl -X POST https://postwire.io/api/post \
-H "Authorization: Bearer $POSTWIRE_API_KEY" \
-H "Content-Type: application/json" \
-d '{
"platforms": ["x", "youtube"],
"text": "Your post",
"per_platform": {
"x": { "text": "The X version" },
"youtube": { "text": "The YouTube version" }
}
}'
PostWire's /api/generate writes those per-platform versions for you from a single prompt, respecting
every limit in the table above. From an AI agent it is one MCP tool call.
PostWire takes one idea and publishes a version written for each network — the right length, hashtags and format per platform. It also refuses posts that would fail, like a video network with no video, before they are queued.
Free for one brand — 30 posts a month, no card. Starter is $9/month for three brands and 300 posts. There is a REST API and an MCP server if you would rather automate it.
Start free — no card →Other pairs: YouTube to X · all combinations · which APIs need approval
Picking a tool for this? We compared the ones with a public API side by side in the alternatives guide, prices included.