How to set up recurring social media posts

Set up a recurring post, step by step

Example: a weekly tip every Monday at 09:00 in Lima, on LinkedIn and Bluesky, with three versions of the text so followers do not see the same words each week.

1. Open Automate → Recurring

   In the dashboard, open Automate in the menu and the Recurring tab. Connect the networks you want first under Accounts: TikTok, Instagram, YouTube, LinkedIn, Facebook Pages, Bluesky, Mastodon, Telegram, Discord, and X on paid plans.

2. Pick the networks and write the text

   Tick the networks. Write the post, then press + Add a version for each other way of saying it: versions are used in turn (1, 2, 3, 1…), up to 50. From the API, a photo or a video can go with it (photo_url, video_url) for the networks that need one.

3. Choose how it repeats

   Under Repeats pick Daily, Weekly (and the weekdays) or Monthly (and the days of the month, for example 1, 15, last; the 31st falls on the last day of shorter months). Set Times (1-4 a day, for example 09:00, 17:30), the Timezone, and Every for every 2, 3 or 4 days, weeks or months.

4. Choose when it starts and ends

   Starts is the first day. Ends: Never, On a date, or After a number of posts. Daylight saving is handled the way calendars do it: 09:00 stays 09:00 local time all year.

5. Set the duplicate guard and a name

   The Duplicate guard (off, 1, 3, 7, 14 or 30 days; 3 by default) skips a network where the same text went out in the last days you pick, because networks flag repeated posts and X refuses them. Name in the queue is how the occurrences show in your queue, for example "Monday tip".

6. Check the next posts and start it

   The Next posts preview lists the coming dates with the text version each one will use. Press Start it. The first occurrences appear in your Queue, marked Repeats · #1, and each can be edited or canceled alone.

7. Or do the same from the API

   One request sets up the rule; the answer lists the next occurrences and any warnings (for example, one text every day with a 3-day guard would be skipped):

   curl -X POST "https://postwire.io/api/recurring" \
     -H "Authorization: Bearer $POSTWIRE_API_KEY" \
     -H "Content-Type: application/json" \
     -d '{
     "platforms": ["linkedin", "bluesky"],
     "variants": [
       "Monday tip: grind right before you brew.",
       "Monday tip: weigh your coffee, 1:16 is a good start.",
       "Monday tip: water just off the boil."
     ],
     "rule": { "freq": "weekly", "days": ["mon"], "times": ["09:00"], "timezone": "America/Lima" },
     "guard_days": 7,
     "label": "Monday tip"
   }'

PATCH /api/recurring/{id} pauses, resumes or edits every waiting occurrence (except the ones you edited by hand); DELETE stops it and cancels what is waiting. All fields: Bulk upload, recurring posts and RSS.